![]() ![]() There is a lot of debate in Facebook Ads circles about CBO! Personally, I find CBO delivers better results, cheaper results and, when turned on, requires less time to manage and optimize my Facebook Ads Campaigns, which is why I always recommend using it in most scenarios.īut we’ll cover CBO in more detail later on when we start building your first Facebook Ads Campaign.įor now though, let’s move onto Level 2 of the Facebook Ads structure. The final decision you must make at the Campaign level is whether to turn ON something known as Campaign Budget Optimization, CBO for short. To achieve this, Facebook will look for pockets of people within your Target Audience (which we’re moving onto next) who have clicked on Facebook Ads in the past, as they are highly likely to click on your Facebook Ads too as long as your target audience is relevant to your books, and your Ad itself resonates with your target audience. This will let Facebook know you want as much Traffic (clicks) to your book product page as possible for the lowest cost. When advertising your books on the likes of Amazon, Kobo, Barnes & Noble, etc, I always recommend using the Traffic objective. If you can find just 2-3 hours per week, you can have one or more Facebook Ads Campaigns profitably bubbling along in the background. Refining, more commonly known in advertising and marketing circles as optimization, is not something that requires a huge time investment. They take time they take persistence they take testing and they take money to refine. However, there is a caveat that comes with this…įacebook Ads isn’t a get rich quick scheme of any kind, that some shady characters online claim they are. ![]() Can they really be as powerful as many marketers claim them to be? So allow me to make the case for why Facebook Ads are worth your time, energy, resources and money. ![]() □ Melting Face is a fully-qualified emoji as part of Unicode 14.0 which was introduced in 2021, and was added to Emoji 14.0.What you may be completely unfamiliar with, however, is the Facebook Ads Manager – the interface in which advertisers use to build, launch and manage Facebook Ads Campaigns.Īnd that is what we are going to focus on in this guide.īefore we dive into the nuts and bolts of running Facebook Ads as an author, you may still be on the fence and not fully committed to diving into Facebook Ads, or comfortable handing over some of your hard earned money to Mr Zuckerberg (CEO and Co-Founder of Facebook). There is the grinning face with sweat emoji to emphasize shyness, or upside down face emoji to convey an uncomfortable feeling. Other smiley emoji can be used alongside this emoji to accurately express your emotions. You can use this emoji alongside the ice cream emoji or the tropical drink emoji to convey that you need a cool drink. If it is the summer season and you are feeling extremely hot, you can use the melting face emoji to express that. This emoji can also be used when you do not find an online joke funny, and you just want to smile with sarcasm and not hurt anyone’s feelings. When a problem in social media gets overwhelming, you can use this emoji to tell someone that you want to take a little break. The melting face emoji is designed to look like a normal yellow smiley, but it is melting into a puddle.Īnyone can use this emoji in situations where they get shy or embarrassed as if wanting to melt and go away from the situation. Know that it is okay to sink into embarrassment with the melting face emoji! This emoji shows a possible emoji that you can use to show shyness or humiliation. ![]()
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